A garment cared for well will outlive the fashions that tried to replace it. What follows is how we ask you to keep ours.
Slower than washing instructions. Quieter than a manual. Closer to a ritual than a rule.
Each fibre asks for something different. Five cloths, five kindnesses.
Brushed, never washed.
A horsehair brush, daily, in the direction of the weave. Rest the garment a full day between wears. Dry-clean only when truly necessary — once or twice a season is enough.
Cold water, gentle hands.
Hand-washed in cool water with a mild wool detergent, never wrung. Press water out with a towel and dry flat to shape. Store folded, not hung, away from heat and light.
The kindest of cloths.
Machine-washed cool, line-dried, pressed while still slightly damp. Iron from the wrong side to preserve the finish. Avoid bleach — it ages the fibre prematurely.
Embrace the wrinkle.
Linen creases by nature; it is part of its honesty. Wash cool, dry flat, press while damp if a smooth finish is wanted. Otherwise, let it live as it lives.
Dry clean. Never wring.
Silk asks for restraint. Entrust it to a specialist cleaner. Should water touch it accidentally, blot — never rub — and air it flat away from direct sun.
Four small acts. None of them take long; together they make the difference of a decade.
Twenty-four hours between wears. The cloth recovers; the line remembers.
Soft horsehair, in the direction of the weave. The first care, and often the only one needed.
Wide wooden hangers, never wire. The shoulder is the first thing to suffer.
Outside, away from sun, before pressing. The cloth breathes; the man notices.
A pulled thread, a faded lining, a button gone elsewhere — every garment we cut is welcomed back into the atelier. Repairs and minor alterations are without charge for the lifetime of the piece.
To care for cloth is to slow down with it. The reward is a wardrobe that grows older without ageing.